From Saferchoice.org

SAFER envisions a society in which:
1)  Marijuana is treated similarly to alcohol; and

2)  Laws and policies no longer steer people toward drinking and away from making the safer choice to use marijuana instead, if it’s what they prefer.
 
Mission

SAFER's mission is to undermine support for marijuana prohibition by increasing the percentage of the public that believes marijuana is safer than alcohol.
Background
The impetus behind the establishment of SAFER was an analysis of surveys that found only 30 percent of voters believe that marijuana is less harmful than alcohol. With 2 out of 3 Americans thinking marijuana is at least as harmful as alcohol, it’s no wonder support for reform is still lacking.
 
Yet, of the 30 percent of voters who believe marijuana is safer, 3 out of 4 believe it should be made legal and treated similarly to alcohol. In other words, it’s safe to say that if more Americans are made aware of the fact that marijuana is less harmful than alcohol, there will inherently be far more public support for reform. Thus, SAFER’s goal is to spread this fact to as many people as possible as many times as possible, providing ample time for it to seep in and become a more commonly accepted idea.
 
SAFER also addresses the argument that society should not “add another vice” -- which is perhaps the most difficult for reformers to rebut -- by allowing reformers to argue that making marijuana legal would not “add a vice;” rather, it would allow adults to make the rational choice to use a less harmful substance for relaxation recreation.

History

Safer Alternative For Enjoyable Recreation (SAFER) was founded in Colorado in January 2005, in response to a string of alcohol-related deaths that occurred on college campuses around the state.
SAFER's first project consisted of student referenda campaigns at the University of Colorado-Boulder (CU) and Colorado State University (CSU) during the spring 2005 semester. SAFER helped students introduce and successfully campaign for ballot measures calling on the administrations to make university penalties for student marijuana use no greater than those for alcohol use. The referendums were approved at CU and CSU, and since then SAFER referendums and resolutions have been introduced and adopted at a number of other major colleges and universities around the country. SAFER Click here to find out more about the SAFER Campus Camaign.

In the fall of 2005, SAFER ran a ballot initiative in the City of Denver to legalize adult marijuana possession under Denver city ordinances. Initiated Question 100 (I-100) generated substantial media coverage,  particularly in November when voters approved the measure 54-46, making Denver the first U.S. city to vote to remove all penalties for adult marijuana possession. Stories about the successful Denver initiative appeared in newspapers and on television newscasts around the country, as well as around the world.